Stong, active men need a bar of soap to match their power. My Rugged Dude men's soap is specially formulated to remove dirt, grime, and odors. The active charcoal exfoliating bark works to moisturize and exfoliate the face and body. Among charcoal’s many benefits are its magnetic properties that attract dirt and micro particles deep within the skin, leaving it feeling refreshed. 

With a smell so familiar (something like grandpa's bathroom), Rugged Dude is one of those scents that instantly comforts you when inhaled. Don’t let your skincare stop after the shower. Start your after-bath routine with our intensely moisturizing Dude Grease for hydration you can feel and see.